NetJets' First Fatal Crash Claims Life of Capital Factory Founder Joshua Baer

06/19/2026, 06:36 AM announcement Coca-Cola

NetJets confirmed that one of its Cessna Citation Latitude planes crashed on a highway in Laredo, Texas, killing Joshua Baer, the founder of Capital Factory, a venture capital firm. The aircraft was en route from San José del Cabo, Mexico, to Austin when it reported low fuel and attempted an emergency landing. Fortunately, the two pilots and three teenage passengers survived.

This crash marks a significant event as it is the first fatal incident for NetJets and for any company in the fractional ownership of private jets, a model pioneered by NetJets in 1986. The National Transportation Safety Board is investigating the crash, with initial speculation suggesting a possible fuel leak due to the plane's range exceeding its planned flight distance.

In a separate development, Berkshire Hathaway's investment strategy is highlighted as it edges out Coca-Cola in its equity portfolio with a recent agreement to purchase $10 billion in Alphabet shares. This move positions Alphabet just ahead of Coca-Cola in Berkshire's holdings, reflecting a shift in investment focus.

Overall, these events could influence investor perceptions of both NetJets' safety protocols and Berkshire Hathaway's investment decisions

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Coca-Cola KO.US 79.39 0.00 0.00% Buy

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