Reformation is a consumer cyclical company specializing in sustainable women's fashion. Its core products include clothing, accessories, and footwear, focusing on eco-friendly materials and ethical production practices. The major business segments encompass online retail and physical stores, with primary revenue sources derived from direct-to-consumer sales. The company aims to promote transparency and sustainability in the fashion industry.
The investment profile of Reformation is more aligned with growth investors, given its focus on expanding market presence and sustainable practices. The company is positioned for potential long-term appreciation, appealing to those interested in innovative and eco-conscious brands. Its current status suggests a balanced approach may also be suitable for investors looking for moderate risk and potential returns.
| Date | Before | After | Reason |
|---|---|---|---|
| 2026-08-27 | Hold | Sell | Weak fundamentals and negative momentum raise significant risk. |
| 2026-08-20 | Sell | Hold | Limited data; uncertain fundamentals and high risk. |
| 2026-08-08 | Hold | Sell | Weak fundamentals and negative momentum raise significant concerns. |
| 2026-07-31 | — | Hold | Limited data increases uncertainty and risk assessment. |
| Date | Analyst | Action | Target | Price Then |
|---|---|---|---|---|
| 2026-08-24 | Telsey Advisory | Update | — → 20 | 14.67 |
| 2026-08-24 | Guggenheim | Update | — → 20 | 14.48 |
| 2026-08-24 | BTIG | Update | — → 20 | 14.48 |
| 2026-08-24 | Morgan Stanley | Update | — → 16 | 14.48 |
| 2026-08-24 | Robert W. Baird | Update | — → 19 | 14.48 |
| 2026-08-24 | RBC Capital | Update | — → 18 | 14.48 |
