Musk and Zuckerberg Align with Trump’s 'Super Intelligence' Rebranding of AI During Earnings Calls

In a notable shift, President Trump has directed that the term 'super intelligence' replace 'artificial intelligence' in official communications, a move that has been embraced by key tech figures like Elon Musk and Mark Zuckerberg during their recent earnings calls.

Musk, who renamed his AI division to SpaceXSI, remarked on Tesla's call that while some humanoid robots appear advanced, they do not utilize sophisticated AI. Zuckerberg echoed this sentiment, stating Meta's aim is to deliver personal superintelligence, although the company had already established a unit named Meta Superintelligence Labs.

Despite this alignment from Musk and Zuckerberg, other tech CEOs, including Amazon's Andy Jassy and Microsoft's Satya Nadella, continued to use 'AI' extensively in their discussions, indicating a reluctance among some to fully adopt the new terminology.

This divergence may reflect broader concerns about the political implications of such a rebranding, especially as the midterm elections approach and Trump's approval ratings decline. Notably, Microsoft has begun incorporating 'super intelligence' into its reports, suggesting a gradual acceptance of the term within the industry.

The ongoing debate around terminology could influence how companies position themselves in the evolving tech landscape, particularly as they respond to regulatory pressures and public sentiment regarding AI technologies

Stocks in this article

Company Price Change Change % AI
Microsoft MSFT.US 521.91 -8.23 -1.55% Buy
Meta Platforms META.US 614.99 -9.53 -1.53% Hold
Tesla TSLA.US 399.81 -3.49 -0.87% Hold

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