Ticker: MCD

McDonald's

Consumer Consumer Discretionary Restaurants

Price 253.05

Reco Sell Potential 39 Risk 74 Updated 2026-09-10

Official website

Forecast impact

negative

Target +22.3% target fill 81.8%

Reaction D5 +1.45% · D10 +4.80% market trust

Impact Potential -4 · Risk +3 valid until 2026-09-25

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

McDonald's Corporation operates as a global fast-food restaurant chain, primarily offering hamburgers, chicken products, french fries, breakfast items, and beverages. Its core products include the Big Mac, Chicken McNuggets, and McCafe beverages. The company generates revenue through company-operated restaurants and franchised locations, with a significant portion coming from franchise fees and sales. McDonald's also focuses on digital innovations and delivery services to enhance customer experience.

Investment Profile

The investment profile of McDonald's is more aligned with dividend investors due to its consistent dividend yield and established market presence. The stock may appeal to those seeking stability rather than aggressive growth, given its mature business model and recent revenue decline. Investors should consider the potential for moderate returns over time, balancing income with capital preservation.

Category: Consumer Sector: Consumer Discretionary Industry: Restaurants Investment style: Balanced Horizon: Long-term Company type: Blue Chip Company type: Market Leader Experience: Basic

Fundamental metrics (experimental) Updated: 2026-09-06

EPS (TTM) — earnings per share for the last 12 months, $: 12.34
Revenue QoQ — quarter-over-quarter revenue growth: 8.9%
EPS surprise: 1.8%
20d volatility: 1.1%
Dividend yield: 3.5%
last ex-date: 2026-09-01

AI recommendation changes

Date	Before	After	Reason
2026-09-01	Hold	Sell	Weak momentum and high risk limit upside potential.
2026-08-10	Sell	Hold	Solid fundamentals, but negative momentum raises concerns.
2026-07-11	Hold	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-07-04	Sell	Hold	Weak fundamentals and mixed momentum signal caution.
2026-06-21	Hold	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-06-13	Sell	Hold	Weak fundamentals and negative momentum raise concerns.
2026-06-05	Hold	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-05-24	Sell	Hold	Weak fundamentals and negative momentum raise concerns.
2026-05-16	Hold	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-05-08	—	Hold	Weak momentum and fundamentals suggest caution.
2026-05-08	Hold	Hold	Компания McDonald's демонстрирует снижение цен на акции в последние месяцы, что может свидетельствовать о временных трудностях. Однако стабильный дивидендный доход и положительный сюрприз по прибыли указывают на устойчив
2026-04-29	Buy	Hold	Несмотря на небольшое снижение акций за последние месяцы, компания продолжает демонстрировать стабильные финансовые показатели и дивидендную доходность, что делает её привлекательной для долгосрочных инвестиций.
2026-04-21	Hold	Buy	Компания McDonald's демонстрирует стабильные финансовые показатели и дивидендную доходность, однако недавние колебания цен и снижение выручки могут указывать на краткосрочные риски.
2026-04-13	Buy	Hold	Компания McDonald's демонстрирует стабильные финансовые показатели, однако недавние колебания цен и снижение выручки могут указывать на краткосрочные риски. Рекомендуется удерживать акции до улучшения рыночной ситуации.
2026-03-30	Hold	Buy	Компания McDonald's демонстрирует стабильный дивидендный доход и умеренный рост, однако недавнее снижение выручки и волатильность цен могут указывать на краткосрочные риски.
2026-03-20	Buy	Hold	Компания McDonald's демонстрирует стабильные финансовые показатели, однако недавнее снижение цен акций и отрицательная динамика выручки могут указывать на краткосрочные риски. Рекомендуется удерживать акции до прояснения
2026-01-30	Hold	Buy	Компания McDonald's демонстрирует стабильный рост на рынке с положительной динамикой цен за последние 60 дней. Учитывая сильные позиции в секторе и устойчивый спрос на продукцию, акции выглядят привлекательными для покуп
2026-01-29	Buy	Hold	Компания McDonald's демонстрирует стабильный рост на протяжении последних месяцев, однако отсутствие данных по EPS и дивидендам вызывает некоторые сомнения в ее текущей оценке.
2026-01-27	Hold	Buy	Компания McDonald's демонстрирует стабильный рост в долгосрочной перспективе, несмотря на небольшие колебания в краткосрочных показателях. Текущая цена и позитивная динамика на 60 и 120 дней указывают на привлекательност

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-08-26	Argus Research	Target Lowered	320 → 310	267.07
2026-08-05	Guggenheim	Target Lowered	320 → 290	273.20901
2026-08-05	Bernstein	Target Lowered	— → 295	273.92
2026-08-05	UBS	Update	— → 305	273.35
2026-08-05	Morgan Stanley	Target Lowered	322 → 319	273.25
2026-08-05	Robert W. Baird	Target Lowered	305 → 285	268.34
2026-08-05	Deutsche Bank	Target Raised	335 → 345	268.34
2026-08-04	Piper Sandler	Target Lowered	305 → 286	267.345
2026-07-27	UBS	Target Lowered	365 → 340	267.14
2026-07-24	BTIG	Target Lowered	370 → 350	262.8
2026-07-23	Evercore ISI	Target Lowered	350 → 320	262.57999
2026-07-16	Wells Fargo	Target Lowered	320 → 300	264.95
2026-07-15	Morgan Stanley	Target Lowered	331 → 322	268.94
2026-07-09	Deutsche Bank	Target Lowered	350 → 325	273.97501
2026-06-29	KeyBanc	Target Lowered	330 → 315	269.76
2026-05-08	Morgan Stanley	Target Lowered	334 → 331	281.05
2026-05-08	Evercore ISI	Target Lowered	360 → 350	279.425
2026-05-08	Wells Fargo	Target Lowered	355 → 320	283.7
2026-05-07	Robert W. Baird	Target Lowered	330 → 305	283.705
2026-04-23	Redburn Partners	Rating Upgraded	— → 306	300.07
2026-04-20	KeyBanc	Target Lowered	354 → 345	311.36
2026-03-06	Tigress Financial	Target Raised	— → 385	325.44
2026-02-13	Argus Research	Update	— → 380	332.08
2026-02-13	Guggenheim	Target Lowered	325 → 320	332.08
2026-02-12	Truist Financial	Target Raised	356 → 370	330.19

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