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Ticker: MCD

McDonald's

Consumer Consumer Discretionary Restaurants
Price 250.83
Reco Buy Potential 66 Risk 40 Updated 2026-10-27
Official website

Forecast impact

neutral
Target -0.3% target fill 100.3%
Reaction D5 -1.61% · D10 -6.62%
Impact Potential 0 · Risk 0 valid until 2026-11-07

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Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell
Description

Company and Business Model

McDonald's Corporation operates as a global fast-food restaurant chain, primarily offering hamburgers, chicken products, french fries, breakfast items, and beverages. Its core products include the Big Mac, Chicken McNuggets, and McCafe beverages. The company generates revenue through company-operated restaurants and franchised locations, with a significant portion coming from franchise fees and sales. McDonald's also focuses on digital innovations and delivery services to enhance customer experience.

Investment Profile

The investment profile of McDonald's is more aligned with dividend investors due to its consistent dividend yield and established market presence. The stock may appeal to those seeking stability rather than aggressive growth, given its mature business model and recent revenue decline. Investors should consider the potential for moderate returns over time, balancing income with capital preservation.

Category: Consumer Sector: Consumer Discretionary Industry: Restaurants Investment style: Balanced Horizon: Long-term Company type: Blue Chip Company type: Market Leader Experience: Basic
Fundamental metrics (experimental) Updated: 2026-10-25
EPS (TTM) — earnings per share for the last 12 months, $
12.35
Revenue QoQ — quarter-over-quarter revenue growth
8.9%
EPS surprise
1.8%
20d volatility
1.0%
Dividend yield
3.8%
last ex-date
2026-12-01
AI recommendation changes
Date Before After Reason
2026-10-20 Hold Buy Solid fundamentals, but mixed momentum signals present risks.
2026-10-09 Sell Hold Solid fundamentals, but negative momentum raises concerns.
2026-09-01 Hold Sell Weak momentum and high risk limit upside potential.
Analyst forecasts
Date Analyst Action Target Price Then
2026-10-08 Bernstein Target Lowered 295 → 250 230.88
2026-10-06 KeyBanc Target Lowered 305 → 280 233.04
2026-10-05 Guggenheim Target Lowered — → 250 231.89
News Page 1 of 4
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Restaurant Earnings Will Assess the Value of Brand Diversification in the Industry

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The performance of restaurant stocks this year highlights the advantages of owning multiple brands, as companies like Darden Restaurants and Brinker International have seen significant gains, while those with single-brand focus have struggled. This trend suggests that diversification may be key for resilience in a challenging consumer environment.
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