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Ticker: MCD

McDonald's

Consumer Consumer Discretionary Restaurants
Price 264.76
Reco Sell Potential 39 Risk 75 Updated 2026-07-27
Official website

Forecast impact

negative
Target +32.2% target fill 75.7%
Reaction D5 pending · D10 pending market trust
Impact Potential -4 · Risk +3 valid until 2026-08-23

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell
Description

Company and Business Model

McDonald's Corporation operates as a global fast-food restaurant chain, primarily offering hamburgers, chicken products, french fries, breakfast items, and beverages. Its core products include the Big Mac, Chicken McNuggets, and McCafe beverages. The company generates revenue through company-operated restaurants and franchised locations, with a significant portion coming from franchise fees and sales. McDonald's also focuses on digital innovations and delivery services to enhance customer experience.

Investment Profile

The investment profile of McDonald's is more aligned with dividend investors due to its consistent dividend yield and established market presence. The stock may appeal to those seeking stability rather than aggressive growth, given its mature business model and recent revenue decline. Investors should consider the potential for moderate returns over time, balancing income with capital preservation.

Category: Consumer Sector: Consumer Discretionary Industry: Restaurants Investment style: Balanced Horizon: Long-term Company type: Blue Chip Company type: Market Leader Experience: Basic
Fundamental metrics (experimental) Updated: 2026-07-24
EPS (TTM) — earnings per share for the last 12 months, $
12.17
Revenue QoQ — quarter-over-quarter revenue growth
-7.0%
EPS surprise
2.3%
20d volatility
1.5%
Dividend yield
2.7%
last ex-date
2026-06-02
AI recommendation changes
Date Before After Reason
2026-07-11 Hold Sell Weak momentum and fundamentals raise significant risk concerns.
2026-07-04 Sell Hold Weak fundamentals and mixed momentum signal caution.
2026-06-21 Hold Sell Weak momentum and fundamentals raise significant risk concerns.
Analyst forecasts
Date Analyst Action Target Price Then
2026-07-24 BTIG Target Lowered 370 → 350 262.8
2026-07-23 Evercore ISI Target Lowered 350 → 320 262.57999
2026-07-16 Wells Fargo Target Lowered 320 → 300 264.95
News Page 1 of 1
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Analysts UBS recommend adding low volatility stocks to portfolios, highlighting Yum Brands (YUM), Lockheed Martin (LMT), and McDonald’s (MCD)

07/07/2026, 12:35 PM investing recommendation Analysts: analysts, UBS consumer industrials Stryker Keurig Dr Pepper Medtronic Charles Schwab McDonald's Yum Brands Lockheed Martin Eli Lilly
UBS recommends that investors consider adding low volatility stocks to their portfolios following a strong first half of 2026 for the S&P 500, which rose 9.6%. This strategy aims to mitigate potential market turbulence as investors navigate ongoing economic uncertainties.
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Jefferies advises investors to focus on high-quality, low-stress stocks as market volatility increases due to concerns surrounding artificial intelligence investments. This strategy aims to mitigate risks associated with the current AI-driven market momentum.
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Analysts UBS identify dividend-paying defensive stocks with strong potential for growth

07/01/2026, 11:35 AM investing research Analysts: analysts, UBS consumer finance Waste Management PepsiCo Willis Towers Watson McDonald's
UBS analysts highlight potential investment opportunities in dividend-paying defensive stocks, noting that many are currently undervalued due to a market focus on high-risk tech companies. This presents a chance for investors to capitalize on attractive valuations in a low-volatility environment.
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The World Cup has highlighted how non-sponsor brands like Levi's and Taco Bell can achieve significant engagement through creative marketing strategies, often surpassing official sponsors in social media buzz. This shift indicates a changing landscape in sports marketing where creativity and cultural relevance can outweigh traditional sponsorships.