Ticker: AAPL

Apple

Consumer Technology

Price 326.57

Reco Buy Potential 68 Risk 40 Updated 2026-09-11

Official website

Forecast impact

played out

Target -6.9% target fill 107.4%

Reaction D5 pending · D10 pending market trust

Impact Potential 0 · Risk 0 valid until 2026-10-08

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services. Its core products include the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. Major business segments consist of iPhone sales, services (including the App Store, Apple Music, and iCloud), and wearables. The primary revenue source is the iPhone, followed by services and other products.

Investment Profile

The stock presents a balanced investment profile, appealing to investors seeking a mix of growth and stability. While it offers modest dividends, its strong brand and product ecosystem suggest potential for long-term appreciation. The current market conditions indicate a cautious approach may be prudent for investors.

Category: Consumer Sector: Technology Investment style: Growth Horizon: Long-term Company type: Large Cap Company type: Market Leader Experience: Basic 6 months

Fundamental metrics (experimental) Updated: 2026-09-09

EPS (TTM) — earnings per share for the last 12 months, $: 8.76
Revenue QoQ — quarter-over-quarter revenue growth: -1.6%
EPS surprise: 6.9%
20d volatility: 1.2%
Dividend yield: 0.3%
last ex-date: 2026-08-10

AI recommendation changes

Date	Before	After	Reason
2026-08-19	Hold	Buy	Mixed performance; cautious due to revenue decline.
2026-08-12	Buy	Hold	Weak momentum and fundamentals raise uncertainty.
2026-08-08	Sell	Buy	Mixed performance; cautious due to revenue decline.
2026-08-02	Buy	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-07-26	Hold	Buy	Strong performance, but revenue decline raises concerns.
2026-07-24	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-03	Sell	Buy	Strong momentum and solid EPS surprise support growth outlook.
2026-07-01	Hold	Sell	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-06-15	Hold	Buy	Weak revenue growth offsets strong historical performance.
2026-06-09	Buy	Hold	Weak fundamentals and high risk; cautious approach advised.
2026-05-08	—	Buy	Strong momentum but revenue decline raises concerns.
2026-05-08	Buy	Buy	Компания Apple демонстрирует положительную динамику на коротких временных интервалах, а также стабильный рост выручки и EPS. Низкий дивидендный доход и снижение выручки QoQ могут вызывать некоторые опасения, но в целом к
2026-03-25	Hold	Buy	Несмотря на недавнее снижение цен акций, компания демонстрирует сильный рост выручки и стабильные финансовые показатели. Однако текущая волатильность и снижение на более длительных горизонтах времени могут указывать на н
2026-03-14	Buy	Hold	Компания показывает сильный рост выручки и положительный сюрприз по прибыли, однако недавние колебания цен и снижение на коротких интервалах могут указывать на краткосрочные риски.
2026-02-22	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительную динамику по сравнению с предыдущими периодами. Низкий дивидендный доход и умеренный риск делают акции привлекательными для долгосрочных инвестиций.
2026-02-14	Buy	Hold	Несмотря на недавние колебания цен и умеренный дивидендный доход, сильный рост выручки и положительная динамика за последние 120 дней указывают на стабильные перспективы компании.
2026-02-08	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и позитивные показатели по прибыли на акцию. Текущая динамика цен и высокая историческая доходность делают акции привлекательными для инвестирования.
2026-01-31	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные показатели EPS, однако недавнее снижение цен на акции может указывать на краткосрочные риски. Рекомендуется удерживать акции до прояснения ситуации на
2026-01-29	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные финансовые показатели, однако недавние колебания цен и снижение на более длинных временных интервалах могут указывать на краткосрочные риски.
2026-01-27	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительный тренд по прибыли на акцию. Несмотря на недавние колебания цен, долгосрочные перспективы остаются сильными благодаря инновациям и сильному бренду.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-09-08	MoffettNathanson	Target Raised	270 → 304	319.97
2026-08-17	Redburn Partners	Rating Upgraded	— → 400	305.93
2026-08-10	Jefferies	Rating Downgraded	— → 263.66	313.33
2026-07-31	Wells Fargo	Target Raised	310 → 350	333.43
2026-07-31	Goldman Sachs	Target Lowered	— → 360	333.43
2026-07-31	Barclays	Target Lowered	— → 245	333.43
2026-07-28	KeyBanc	Update	— → 250	336.91
2026-07-24	Robert W. Baird	Target Raised	310 → 330	321.66
2026-07-23	Morgan Stanley	Target Raised	360 → 364	325.89
2026-07-21	UBS	Update	— → 365	327.74
2026-07-20	Raymond James	Update	— → 380	333.74
2026-07-16	HSBC	Rating Upgraded	— → 366	333.26
2026-07-15	RBC Capital	Update	— → 365	324.14999
2026-07-14	UBS	Rating Downgraded	— → 250	317.31
2026-06-22	KGI Securities	Rating Downgraded	— → 315	298.01
2026-06-09	Maxim Group	Target Raised	— → 350	296.07
2026-06-09	Morgan Stanley	Update	— → 325	301.54
2026-06-09	Morgan Stanley	Target Raised	— → 360	301.54
2026-05-14	Tigress Financial	Target Raised	305 → 375	297.82
2026-05-14	Evercore ISI	Target Raised	330 → 365	298.87
2026-05-08	Wedbush	Target Raised	350 → 400	287.44
2026-05-01	Robert W. Baird	Target Raised	300 → 310	282.025
2026-05-01	UBS	Target Raised	287 → 296	283.42499
2026-05-01	Wells Fargo	Target Raised	300 → 310	271.35
2026-05-01	Morgan Stanley	Target Raised	315 → 330	271.35
2026-05-01	Barclays	Target Raised	248 → 253	271.35
2026-04-28	UBS	Target Raised	280 → 287	267.61
2026-04-17	BNP Paribas	Rating Upgraded	— → 300	271.41
2026-03-04	Jefferies	Update	— → 330	263.215
2026-03-03	UBS	Update	— → 330	263.75
2026-03-02	Stifel Nicolaus	Update	— → 330	264.6601
2026-02-02	Scotiabank	Update	— → 330	270.01
2026-02-02	RBC Capital	Update	— → 325	264.235
2026-01-30	KGI Securities	Rating Upgraded	— → 306	257.4844
2026-01-30	Maxim Group	Rating Upgraded	— → 300	254.67
2026-01-30	Barclays	Target Raised	230 → 239	258.28

News Page 12 of 19

Apple (AAPL) Stock Reaches Record Highs Amid AI Strategy Shift

07/10/2026, 01:36 PM economy review ai software Apple

Apple's stock has recently achieved a record close, distinguishing itself from other major tech companies as it benefits from a strategic approach to artificial intelligence that emphasizes efficiency over excessive spending.

Apple Sues OpenAI for Alleged Trade Secret Theft Amid Deteriorating Partnership

07/10/2026, 01:36 PM announcement Apple

Apple's lawsuit against OpenAI highlights serious allegations of trade secret theft, which could significantly impact both companies' operations and their previously collaborative relationship.

Jim Cramer Advocates for Investment in Major Tech Companies Amidst Recent Struggles

07/09/2026, 03:35 PM economy research tech ai Meta Platforms Amazon Microsoft Nvidia Alphabet Tesla Apple

Jim Cramer emphasizes that investors should not overlook the potential of major tech companies, particularly regarding their AI advancements, despite recent underperformance in the sector. He believes that a significant announcement from any of these firms could trigger a substantial market rally.

Luxshare Precision Industry (002475) Shares Decline Over 5% in Hong Kong Trading Debut

07/08/2026, 07:35 PM economy stock_drop consumer auto Apple

Luxshare Precision Industry's shares dropped over 5% during their Hong Kong trading debut, despite raising approximately $3.09 billion in their IPO. This decline highlights investor caution regarding the company's heavy reliance on Apple for revenue.

Trump Declares Ceasefire with Iran 'Over' as NATO Allies Face Criticism

07/08/2026, 06:35 PM announcement finance energy SpaceX Apple Broadcom

The collapse of the U.S. ceasefire with Iran and President Trump's criticism of NATO allies have led to market volatility, particularly affecting oil prices and major stock indexes. This geopolitical tension could influence inflation and interest rate decisions moving forward.

Apple Expands Partnership with Broadcom, Commits Over $30 Billion to U.S. Chip Manufacturing

07/08/2026, 03:36 AM economy announcement ai software Apple Broadcom

Apple's expansion of its partnership with Broadcom through a multi-year deal exceeding $30 billion signifies a major commitment to U.S. manufacturing and custom silicon production, which could enhance its supply chain and product performance.

Apple Tests CXMT DRAM Chips for Devices in China Amid Geopolitical Tensions

07/07/2026, 10:36 PM economy announcement tech ai Apple

Apple's testing of DRAM chips from China's ChangXin Memory Technologies highlights the company's strategic pivot towards Chinese suppliers amid geopolitical tensions, which could significantly impact its supply chain and market positioning.

Jim Cramer Highlights Potential Shift in AI Leadership Following Samsung’s Earnings Impact on Chip Stocks

07/07/2026, 03:35 PM economy review ai tech Micron Meta Platforms Amazon Nvidia Alphabet Samsung Adobe Salesforce Apple

Jim Cramer highlighted a significant market shift following Samsung's disappointing earnings, which negatively impacted chip stocks while boosting shares of major tech companies that had previously underperformed. This suggests a potential change in investor sentiment towards AI-related stocks and the broader tech sector.

Analysts Ritholtz Management CEO Josh Brown expects Apple (AAPL) shares to reach $400, citing AI potential and upcoming product releases

07/07/2026, 01:36 PM investing forecast Analysts: analysts, Ritholtz ai consumer Apple

Josh Brown, CEO of Ritholtz Management, believes Apple is well-positioned to capitalize on the growing artificial intelligence market, potentially driving its stock price to $400 within six months, representing a 28% increase from its recent close.

Chip Stocks Decline Following Samsung Electronics' Earnings Miss Amid High AI Expectations

07/07/2026, 10:36 AM economy stock_drop semiconductors Micron Microsoft Sandisk Apple

The recent selloff in semiconductor stocks highlights investor disappointment with Samsung Electronics' earnings, despite surpassing profit expectations, signaling a potential shift in market sentiment regarding AI demand.