Ticker: AAPL

Apple

Consumer Technology

Price 326.57

Reco Buy Potential 68 Risk 40 Updated 2026-09-11

Official website

Forecast impact

played out

Target -6.9% target fill 107.4%

Reaction D5 pending · D10 pending market trust

Impact Potential 0 · Risk 0 valid until 2026-10-08

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AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Apple Inc. designs, manufactures, and markets consumer electronics, software, and services. Its core products include the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. Major business segments consist of iPhone sales, services (including the App Store, Apple Music, and iCloud), and wearables. The primary revenue source is the iPhone, followed by services and other products.

Investment Profile

The stock presents a balanced investment profile, appealing to investors seeking a mix of growth and stability. While it offers modest dividends, its strong brand and product ecosystem suggest potential for long-term appreciation. The current market conditions indicate a cautious approach may be prudent for investors.

Category: Consumer Sector: Technology Investment style: Growth Horizon: Long-term Company type: Large Cap Company type: Market Leader Experience: Basic 6 months

Fundamental metrics (experimental) Updated: 2026-09-09

EPS (TTM) — earnings per share for the last 12 months, $: 8.76
Revenue QoQ — quarter-over-quarter revenue growth: -1.6%
EPS surprise: 6.9%
20d volatility: 1.2%
Dividend yield: 0.3%
last ex-date: 2026-08-10

AI recommendation changes

Date	Before	After	Reason
2026-08-19	Hold	Buy	Mixed performance; cautious due to revenue decline.
2026-08-12	Buy	Hold	Weak momentum and fundamentals raise uncertainty.
2026-08-08	Sell	Buy	Mixed performance; cautious due to revenue decline.
2026-08-02	Buy	Sell	Weak momentum and fundamentals raise significant risk concerns.
2026-07-26	Hold	Buy	Strong performance, but revenue decline raises concerns.
2026-07-24	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-03	Sell	Buy	Strong momentum and solid EPS surprise support growth outlook.
2026-07-01	Hold	Sell	Weak fundamentals and mixed momentum signal caution.
2026-06-23	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-06-15	Hold	Buy	Weak revenue growth offsets strong historical performance.
2026-06-09	Buy	Hold	Weak fundamentals and high risk; cautious approach advised.
2026-05-08	—	Buy	Strong momentum but revenue decline raises concerns.
2026-05-08	Buy	Buy	Компания Apple демонстрирует положительную динамику на коротких временных интервалах, а также стабильный рост выручки и EPS. Низкий дивидендный доход и снижение выручки QoQ могут вызывать некоторые опасения, но в целом к
2026-03-25	Hold	Buy	Несмотря на недавнее снижение цен акций, компания демонстрирует сильный рост выручки и стабильные финансовые показатели. Однако текущая волатильность и снижение на более длительных горизонтах времени могут указывать на н
2026-03-14	Buy	Hold	Компания показывает сильный рост выручки и положительный сюрприз по прибыли, однако недавние колебания цен и снижение на коротких интервалах могут указывать на краткосрочные риски.
2026-02-22	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительную динамику по сравнению с предыдущими периодами. Низкий дивидендный доход и умеренный риск делают акции привлекательными для долгосрочных инвестиций.
2026-02-14	Buy	Hold	Несмотря на недавние колебания цен и умеренный дивидендный доход, сильный рост выручки и положительная динамика за последние 120 дней указывают на стабильные перспективы компании.
2026-02-08	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и позитивные показатели по прибыли на акцию. Текущая динамика цен и высокая историческая доходность делают акции привлекательными для инвестирования.
2026-01-31	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные показатели EPS, однако недавнее снижение цен на акции может указывать на краткосрочные риски. Рекомендуется удерживать акции до прояснения ситуации на
2026-01-29	Buy	Hold	Компания Apple демонстрирует стабильный рост выручки и положительные финансовые показатели, однако недавние колебания цен и снижение на более длинных временных интервалах могут указывать на краткосрочные риски.
2026-01-27	Hold	Buy	Компания Apple демонстрирует стабильный рост выручки и положительный тренд по прибыли на акцию. Несмотря на недавние колебания цен, долгосрочные перспективы остаются сильными благодаря инновациям и сильному бренду.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-09-08	MoffettNathanson	Target Raised	270 → 304	319.97
2026-08-17	Redburn Partners	Rating Upgraded	— → 400	305.93
2026-08-10	Jefferies	Rating Downgraded	— → 263.66	313.33
2026-07-31	Wells Fargo	Target Raised	310 → 350	333.43
2026-07-31	Goldman Sachs	Target Lowered	— → 360	333.43
2026-07-31	Barclays	Target Lowered	— → 245	333.43
2026-07-28	KeyBanc	Update	— → 250	336.91
2026-07-24	Robert W. Baird	Target Raised	310 → 330	321.66
2026-07-23	Morgan Stanley	Target Raised	360 → 364	325.89
2026-07-21	UBS	Update	— → 365	327.74
2026-07-20	Raymond James	Update	— → 380	333.74
2026-07-16	HSBC	Rating Upgraded	— → 366	333.26
2026-07-15	RBC Capital	Update	— → 365	324.14999
2026-07-14	UBS	Rating Downgraded	— → 250	317.31
2026-06-22	KGI Securities	Rating Downgraded	— → 315	298.01
2026-06-09	Maxim Group	Target Raised	— → 350	296.07
2026-06-09	Morgan Stanley	Update	— → 325	301.54
2026-06-09	Morgan Stanley	Target Raised	— → 360	301.54
2026-05-14	Tigress Financial	Target Raised	305 → 375	297.82
2026-05-14	Evercore ISI	Target Raised	330 → 365	298.87
2026-05-08	Wedbush	Target Raised	350 → 400	287.44
2026-05-01	Robert W. Baird	Target Raised	300 → 310	282.025
2026-05-01	UBS	Target Raised	287 → 296	283.42499
2026-05-01	Wells Fargo	Target Raised	300 → 310	271.35
2026-05-01	Morgan Stanley	Target Raised	315 → 330	271.35
2026-05-01	Barclays	Target Raised	248 → 253	271.35
2026-04-28	UBS	Target Raised	280 → 287	267.61
2026-04-17	BNP Paribas	Rating Upgraded	— → 300	271.41
2026-03-04	Jefferies	Update	— → 330	263.215
2026-03-03	UBS	Update	— → 330	263.75
2026-03-02	Stifel Nicolaus	Update	— → 330	264.6601
2026-02-02	Scotiabank	Update	— → 330	270.01
2026-02-02	RBC Capital	Update	— → 325	264.235
2026-01-30	KGI Securities	Rating Upgraded	— → 306	257.4844
2026-01-30	Maxim Group	Rating Upgraded	— → 300	254.67
2026-01-30	Barclays	Target Raised	230 → 239	258.28

News Page 11 of 19

Apple Engages with PrismML to Develop AI Models for iPhone Integration

07/14/2026, 10:40 AM economy announcement ai Apple

Apple is exploring a partnership with PrismML, a startup that has developed technology to compress AI models significantly, enabling them to run directly on iPhones. This could enhance Siri's capabilities while maintaining user privacy and reducing reliance on cloud computing.

Stocks Making Significant Moves Midday: CleanSpark Surges 11%, HCA Healthcare Falls Over 7%, and IBM Plummets 25%

07/14/2026, 10:40 AM business review CleanSpark JPMorgan Chase Citi Goldman Sachs O-I Glass IBM Wells Fargo HCA Apple Bank of America

Several companies experienced significant stock movements due to earnings reports and analyst ratings, impacting investor sentiment and market dynamics. Notably, CleanSpark and Goldman Sachs saw substantial gains, while IBM faced a sharp decline after disappointing earnings guidance.

Jim Cramer Defends Apple (AAPL) Amid KeyBanc Downgrade, Advocates for Intel (INTC) Investment

07/14/2026, 09:38 AM economy review software IBM Intel Apple

The recent market movements highlight significant concerns for major tech companies, particularly IBM and Apple, as analysts adjust their outlooks based on changing consumer behavior and spending patterns. Investors should be aware of these shifts as they may impact stock performance and growth expectations.

Analysts KeyBanc downgraded Apple (AAPL) to underweight with a $250 target price, citing concerns over rising device prices and slowing growth

07/14/2026, 04:37 AM investing rating_drop Analysts: analysts, KeyBanc ai consumer Apple

KeyBanc has downgraded Apple to underweight, citing concerns over rising device prices and slowing growth, which could lead to a significant decline in share value.

Stocks to Watch: JPMorgan Chase Reports Q2 Earnings, Bank of America Exceeds Expectations, and KeyBanc Downgrades Apple (AAPL)

07/14/2026, 04:37 AM business review finance Telefonaktiebolaget LM Ericsson JPMorgan Chase IBM Wells Fargo Apple Bank of America

Major financial institutions reported their quarterly earnings, revealing mixed results that could influence investor sentiment and stock performance in the banking and tech sectors.

Analysts Citi raised Apple (AAPL) target price to $365 amid strong market positioning

07/13/2026, 09:38 AM economy rating_growth Analysts: analysts, Citi ai software Apple

Investors are reacting to a mix of geopolitical tensions and earnings reports, with semiconductor stocks declining while Apple receives a price target boost from Citi, highlighting its strong market position despite legal challenges.

Apple (AAPL) sues OpenAI over alleged trade secret theft amid hardware development rivalry

07/13/2026, 05:39 AM economy announcement ai software Amazon Apple

Recent tensions between the U.S. and Iran have led to a decline in stock futures, while significant political and corporate developments could impact various sectors. Investors should be aware of these factors as they navigate the market today.

Elon Musk and Sam Altman Engage in Public Feud on X Following Apple’s Lawsuit Against OpenAI

07/12/2026, 09:32 AM economy announcement ai Apple

Elon Musk and Sam Altman's ongoing feud has intensified following a lawsuit filed by Apple against OpenAI, with both billionaires exchanging personal jabs on social media. This rivalry is significant as it highlights the competitive landscape in the AI sector, particularly with both companies preparing for initial public offerings.

Wall Street Faces Volatility from AI Trade and Oil Prices Amid Mixed Semiconductor Performance

07/11/2026, 09:31 AM economy review ai semiconductors Micron Meta Platforms Honeywell Samsung Apple Broadcom

Last week, Wall Street experienced a volatile mix of gains driven by the AI sector and setbacks due to rising oil prices and geopolitical tensions, highlighting the fragility of the current market rally.

'Funflation' Affects Home Entertainment as Prices Rise for Streaming and Gaming

07/11/2026, 06:32 AM economy review software consumer Microsoft Apple

Consumers are increasingly feeling the impact of rising prices in home entertainment, a phenomenon termed 'funflation,' as major companies like Microsoft and Apple raise prices for gaming consoles and streaming services, leading to decreased spending among younger demographics.