Apple (AAPL) Shares Reach All-Time Highs as Traders Explore Earnings Strategies

07/29/2026, 11:36 AM business review tech finance Apple

Apple has demonstrated remarkable stability, hitting new all-time highs while other tech stocks struggle. Investors perceive Apple as insulated from the significant capital expenditures associated with AI and the supply chain issues affecting chipmakers. Ahead of its earnings report, the options market indicates a modest expected post-earnings move of 3.8%, suggesting a calm investor sentiment.

For those holding Apple shares, a protective strategy is available through the purchase of $310 puts, which cost $2.22 per contract, providing downside protection while risking less than 1% of their total position value.

Alternatively, potential investors looking to capitalize on upward movement without full equity exposure can consider buying call options or bull call spreads, which limit risk while allowing for participation in potential gains.

Overall, the reasonable options pricing presents opportunities for both current shareholders and prospective buyers to navigate the upcoming earnings announcement effectively

Stocks in this article

Company Price Change Change % AI
Apple AAPL.US 338.19 -1.89 -0.56% Buy

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