According to the CNBC All-America Economic Survey, 49% of registered voters in the U.S. watched at least some of the World Cup, with viewership closely split among political affiliations: 51% of Democrats, 47% of Republicans, and 47% of independents. Jay Campbell from Hart Research noted that the World Cup is one of the few events that crosses partisan lines.
The survey also indicated that 51% of voters supporting Kamala Harris watched, compared to 47% of Trump supporters. Interestingly, the partisan gap in World Cup viewership was narrower than preferences for other sports, highlighting the tournament's unique appeal.
Despite Trump's prominent role, including chairing the White House task force for the World Cup and receiving FIFA's inaugural Peace Prize, the event maintained high viewership across political lines. The survey also revealed economic and educational divides in viewership, with 59% of voters earning over $100,000 watching, compared to only 31% of those earning less than $30,000.
This disparity may reflect access to paid television services. The survey, conducted from July 8 to July 12, included 1,000 registered voters and has a margin of error of 3.1 percentage points