Nissan Motor is set to increase its production in the U.S. as it prepares to launch the 2027 Rogue crossover, which will include a new hybrid model deemed essential for American consumers.
Christian Meunier, chairman of Nissan Americas, indicated that the company is currently maximizing its production capacity and plans to implement three shifts at its Smyrna, Tennessee plant to accommodate the new model. This plant, which spans 6 million square feet, currently operates on two shifts and produces various Nissan and Infiniti crossovers.
The introduction of additional shifts could potentially raise Nissan's U.S. production to approximately 1 million units annually, a significant increase from nearly 487,000 units in 2025. The hybrid version of the Rogue is expected to begin production next year, following the launch of the traditional gas engine model.
In the interim, Nissan will import vehicles from Japan to expedite market availability. The new Rogue hybrid features Nissan's 'e-Power' technology, a series hybrid system that uses an engine as a generator to power electric motors, distinguishing it from traditional hybrids and electric vehicles.
Meunier emphasized that the hybrid model is crucial for competing against established players like the Toyota RAV4 and Honda CR-V in the small crossover segment. This strategic shift comes as part of Nissan's broader global turnaround plan, which aims to streamline its vehicle lineup and leverage advanced technologies.
The company has reported a 10% increase in U.S. sales in the first half of the year, contrasting with a 3% decline in the broader industry, suggesting a positive trajectory as it approaches the end of the year