Meta introduced its AI personal agent app, Muse, which allows users to delegate tasks such as booking appointments and monitoring security feeds to AI assistants. The app is available in free and subscription tiers, priced at $20 or $100 monthly, depending on usage.
Meta's CEO, Mark Zuckerberg, has indicated that these personal agents could be pivotal for future revenue, especially as the company seeks to reduce its reliance on digital advertising. However, the launch occurs amid significant scrutiny, including a nearly $17 billion settlement related to allegations of misrepresentation on its platforms.
Concerns about cybersecurity risks and public backlash against AI technologies further complicate the landscape. To mitigate these risks, Meta has implemented security measures, ensuring that the app operates in an isolated environment and does not access sensitive user information without consent. The company is also exploring potential revenue models linked to AI-driven shopping transactions.
The Muse app aims to be more user-friendly compared to competitors, and Meta is actively seeking third-party security researchers to identify vulnerabilities through a bug-bounty program. The app will be accessible on various platforms, including iOS, Android, and eventually through Ray-Ban Meta glasses