KFC will transition to Coca-Cola beverages in its U.S. locations starting next year, ending a decades-long relationship with PepsiCo. This change is part of KFC's strategy to regain market share lost to competitors like Chick-fil-A and Popeyes. KFC U.S.
President Catherine Tan-Gillespie emphasized that this partnership with Coca-Cola will allow the chain to innovate its beverage offerings and better meet evolving consumer preferences. The switch is notable as it is uncommon for large restaurant chains to change beverage suppliers, but it reflects the competitive landscape where beverage options play a crucial role in attracting customers.
KFC plans to have Coca-Cola products available in all U.S. restaurants by the end of the first quarter of 2027. While Pepsi remains a key partner for KFC's parent company and international markets, this move highlights the ongoing rivalry between Coca-Cola and PepsiCo for dominance in the restaurant sector