Diplo, the renowned DJ, has shifted his focus from nightlife to fitness by hosting 'Diplo's Run Club,' which combines running events with social gatherings. This initiative attracted around 12,000 participants in Queens, with entry fees ranging from $70 to $250.
The trend among younger adults, particularly those under 30, shows a growing preference for recreational sports and fitness activities over bar outings, driven by a desire for community and personal well-being. A CivicScience survey indicates that 70% of adults under 30 plan to join recreational leagues soon.
Volo Sports, a company that organizes recreational leagues, is experiencing substantial growth, with player registrations expected to reach 950,000 this year, a 34% increase from last year. This shift is also reflected in the rising participation of younger runners in major marathons, with nearly 24% of finishers in their 20s in the New York City Marathon in 2025.
The trend is further supported by data from Bank of America, which shows that spending on fitness among Gen Z and millennials is outpacing spending at bars. While some fitness businesses struggle, others are thriving by adapting to this new consumer behavior.
Diplo's events not only promote fitness but also foster social connections, indicating a broader cultural movement towards health and community engagement among younger generations