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Giorgos Tsetis' Great Things Family Office Implements '20% Rule' for Philanthropy and Investment Strategy

08/13/2026, 04:36 AM business growth
Giorgos Tsetis, co-founder of Nutrafol, is redefining family office investment strategies with his firm Great Things, committing at least 20% of profits to philanthropy while rapidly investing in startups, particularly in the AI sector. His approach emphasizes immediate impact and sustainable wealth sharing, which could influence how other wealthy families manage their investments and charitable contributions.