Ticker: BIRK

Birkenstock

Consumer Consumer Discretionary Apparel - Footwear & Accessories

Price 40.63

Reco Sell Potential 42 Risk 70 Updated 2026-07-27

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AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Birkenstock is a footwear company known for its sandals and comfort shoes, emphasizing ergonomic design and quality materials. Its core products include iconic cork footbeds and a variety of styles catering to both casual and fashion-oriented consumers. The major business segments encompass retail sales, e-commerce, and partnerships with various retailers. Main revenue sources stem from direct-to-consumer sales and wholesale distribution channels.

Investment Profile

The investment profile of Birkenstock suggests it may appeal more to balanced investors, given its potential for moderate growth alongside inherent risks. The absence of dividends indicates a focus on reinvestment rather than income generation. The stock's volatility and recent performance may attract those with a medium to long-term investment horizon.

Category: Consumer Sector: Consumer Discretionary Industry: Apparel - Footwear & Accessories Investment style: Growth Horizon: Medium-term Company type: Market Leader

Fundamental metrics (experimental) Updated: 2026-07-24

EPS (TTM) — earnings per share for the last 12 months, $: 1.92
Revenue QoQ — quarter-over-quarter revenue growth: 56.4%
EPS surprise: -14.0%
20d volatility: 2.4%

AI recommendation changes

Date	Before	After	Reason
2026-07-26	Hold	Sell	Weak momentum and high risk limit upside potential.
2026-07-11	Sell	Hold	Mixed performance; strong revenue growth but negative EPS surprise.
2026-07-09	Hold	Sell	Weak momentum and high risk limit upside potential.
2026-07-03	Buy	Hold	Strong revenue growth, but EPS surprise raises concerns.
2026-06-25	Sell	Buy	Strong revenue growth, but EPS surprise raises concerns.
2026-06-23	Hold	Sell	Weak momentum and high risk overshadow potential upside.
2026-06-19	Buy	Hold	Strong revenue growth, but negative momentum and EPS surprise.
2026-06-13	Hold	Buy	Strong revenue growth and positive momentum indicators.
2026-05-14	Sell	Hold	Weak fundamentals and negative momentum signal high risk.
2026-05-08	—	Sell	Weak fundamentals and negative momentum raise concerns.
2026-05-05	Hold	Sell	Компания демонстрирует отрицательную динамику выручки и значительное снижение цен за короткий период, что указывает на высокие риски для инвесторов.
2026-04-13	Sell	Hold	Компания демонстрирует волатильность на рынке с недавним ростом, но также имеет значительное снижение выручки и отрицательную динамику на длительных интервалах. Рекомендуется удерживать акции до получения более ясных сиг
2026-03-30	—	Hold	Компания демонстрирует значительное снижение цен за последние месяцы, что указывает на возможные проблемы с спросом или управлением. Рекомендуется продавать, чтобы избежать дальнейших потерь.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-07-01	Raymond James	Update	— → 52	43.03
2026-05-22	Goldman Sachs	Target Raised	52 → 52.5	39.67
2026-05-14	Telsey Advisory	Target Lowered	60 → 45	34.415
2026-05-14	Deutsche Bank	Target Lowered	48 → 41	34.27
2026-05-14	Morgan Stanley	Target Lowered	47 → 41	34.39
2026-05-13	Stifel Nicolaus	Target Lowered	56 → 51	33.06
2026-04-27	Piper Sandler	Target Lowered	60 → 55	39.4
2026-04-14	Seaport Global	Rating Upgraded	— → 52	38.91
2026-02-13	Deutsche Bank	Target Lowered	50 → 49	40.11
2026-01-29	Goldman Sachs	Target Lowered	62.8 → 59	37.72
2026-01-27	New Street	Target Lowered	57 → 47	38.39
2026-01-27	Morgan Stanley	Target Lowered	— → 47	38.39
2026-01-15	Bernstein	Target Lowered	55 → 50	41.55
2026-01-08	Deutsche Bank	Update	— → 50	43.57
2025-12-30	Bernstein	Target Lowered	— → 55	41.2
2025-12-19	Telsey Advisory	Target Lowered	70 → 60	40.65

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