Ticker: SONO

Sonos

Consumer Technology Consumer Electronics
Price 15.29
Reco Sell Potential 45 Risk 70 Updated 2026-08-11

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Description

Company and Business Model

Sonos, Inc. designs and manufactures smart speakers and audio systems that enable wireless streaming of music and other audio content. Its core products include multi-room audio systems, soundbars, and portable speakers. The company operates primarily in the consumer electronics segment, with major revenue sources stemming from product sales and subscription services. Sonos focuses on enhancing user experience through software integration and partnerships with various streaming services.

Investment Profile

The investment profile of Sonos is more aligned with growth investors, given its focus on innovation and market expansion in the audio technology sector. The company has experienced significant revenue fluctuations, indicating potential volatility. Investors may consider the stock for medium to long-term horizons, recognizing the inherent risks associated with its growth strategy.

Fundamental metrics (experimental) Updated: 2026-08-08
EPS (TTM) — earnings per share for the last 12 months, $
-0.31
Revenue QoQ — quarter-over-quarter revenue growth
33.3%
EPS surprise
575.0%
20d volatility
5.3%
AI recommendation changes
Date Before After Reason
2026-08-11 Hold Sell Weak fundamentals and negative momentum raise concerns.
2026-08-04 Sell Hold Strong revenue growth, but negative EPS raises concerns.
2026-07-27 Hold Sell Weak fundamentals and negative momentum raise significant concerns.
Analyst forecasts
Date Analyst Action Target Price Then
2026-02-04 Morgan Stanley Target Raised 17 → 18 14.63
2026-01-05 Jefferies Target Raised 19 → 21 18.555
2025-11-06 Morgan Stanley Rating Upgraded — → 17 16.64
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