Ticker: MAT

Mattel

Telecom Consumer Discretionary Leisure
Price 13.70
Reco Sell Potential 36 Risk 70 Updated 2026-09-10

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Description

Company and Business Model

Mattel, Inc. is a global toy company known for its iconic brands, including Barbie, Hot Wheels, and Fisher-Price. The company designs, manufactures, and markets a wide range of toys and games, primarily targeting children and families. Major business segments include North America, International, and Entertainment, with revenue sources stemming from product sales, licensing agreements, and media content. The company has faced significant revenue declines recently, impacting its overall financial performance.

Investment Profile

The investment profile of Mattel suggests it may be more suitable for value investors, given its current stock performance and historical challenges. The lack of dividends and recent revenue decline indicate a cautious approach for those seeking immediate returns. The stock may appeal to investors with a medium to long-term horizon, looking for potential recovery. However, the elevated risk factors suggest that only those with advanced experience should consider this investment.

Fundamental metrics (experimental) Updated: 2026-09-06
EPS (TTM) — earnings per share for the last 12 months, $
1.35
Revenue QoQ — quarter-over-quarter revenue growth
30.5%
EPS surprise
-74.8%
20d volatility
1.6%
last ex-date
2017-08-21
AI recommendation changes
Date Before After Reason
2026-09-05 Hold Sell Weak momentum and high risk overshadow potential upside.
2026-08-27 Sell Hold Weak EPS surprise raises uncertainty despite recent revenue growth.
2026-05-08 Sell Weak fundamentals and negative momentum raise significant concerns.
Analyst forecasts
Date Analyst Action Target Price Then
2026-07-14 Roth Capital Target Lowered 16 → 15 13.81
2026-07-09 Goldman Sachs Rating Downgraded — → 12 13.17
2026-06-26 Goldman Sachs Target Lowered 18 → 15 13.81
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