Hertz Global Holdings, Inc. operates in the transportation sector, primarily focusing on vehicle rental services. The company offers a range of vehicles for rent, including cars, trucks, and SUVs, catering to both leisure and business travelers. Hertz also provides fleet leasing and management services. Major revenue sources include rental income from its extensive fleet and ancillary services such as insurance and fuel options. The company operates under well-known brands, including Hertz, Dollar, and Thrifty.
The investment profile of Hertz Global is more aligned with value investors, given its current financial challenges and lack of dividend yield. The stock may appeal to those seeking potential recovery in a volatile market. However, the high risk associated with the company's performance suggests a cautious approach. Investors should consider a medium to long-term horizon for any potential turnaround.
| Date | Before | After | Reason |
|---|---|---|---|
| 2026-06-26 | — | Sell | scenario_deterioration |
| Date | Analyst | Action | Target | Price Then |
|---|---|---|---|---|
| 2026-09-11 | Morgan Stanley | Target Lowered | 3.5 → 3 | 2.05 |
| 2026-08-14 | Deutsche Bank | Target Raised | 2.65 → 2.8 | 2.4125 |
| 2026-08-10 | Susquehanna | Target Lowered | 5.5 → 2.5 | 2.2399 |
| 2026-07-28 | Jefferies | Target Lowered | 6 → 2 | 1.765 |
| 2026-07-28 | Barclays | Target Lowered | 3 → 1 | 2 |
| 2026-07-24 | Goldman Sachs | Target Lowered | 3 → 2 | 1.905 |
| 2026-06-29 | Morgan Stanley | Target Lowered | — → 3.5 | 2.3 |
| 2026-06-02 | Deutsche Bank | Update | — → 5 | 5.17 |
| 2026-05-08 | Susquehanna | Target Raised | 5 → 5.5 | 6.155 |
| 2026-04-30 | Northcoast Research | Rating Upgraded | — → 5 | 5.6 |
| 2025-12-08 | Morgan Stanley | Update | — → 5.5 | 5.075 |
| 2025-11-12 | Susquehanna | Target Raised | — → 7 | 6.638 |
