Analysts Stifel recommend buying BlackBerry (BB) shares with a target price of $12, indicating a 36% upside

BlackBerry, once known for its mobile phones, is now recognized as a vital software supplier for artificial intelligence applications, according to Stifel analyst Suthan Sukumar. The firm believes the market has not fully understood BlackBerry's role as a 'mission-critical software layer' in the AI ecosystem, particularly in partnership with major silicon companies like NVIDIA, Qualcomm, and AMD.

Stifel's $12 price target suggests a potential 36% upside from the stock's recent closing price. BlackBerry's shares have already increased by 133% year to date, driven by a strategic focus on its QNX Software Platform, which serves various sectors including automotive and healthcare.

Stifel emphasizes that there is currently no superior alternative to BlackBerry's software, which has been safety-certified and proven reliable for 40 years. This unique position is expected to continue attracting users and boosting the stock.

Following the upgrade, BlackBerry's shares rose over 3%, reflecting positive market sentiment, although Stifel's view contrasts with the broader consensus among analysts, where six out of seven maintain a buy or strong buy rating

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