Victoria Essie Studio, based in North Carolina, has quickly gained popularity for its 3D-printed fidget clickers, a modern evolution of the fidget spinner. Founded by Baumann in 2018 and joined by Moreton in 2025, the business capitalizes on the $9 billion global fidget toys market, which is expected to grow significantly in the coming years.
Their products, which range from $5 to $125, cater to a diverse audience, including adults and neurodivergent individuals, and are designed to help with focus and emotional regulation. The duo has expanded their offerings by collaborating with artists for unique designs and has streamlined production to handle up to 1,500 orders monthly.
Baumann's transition from teaching to entrepreneurship has not only improved her financial situation but also allowed her to spend more time with her family. The business has been self-sustaining without loans, and both partners are reinvesting profits to fuel future growth, indicating a promising trajectory in the fidget toy market