The Enhanced Games, often referred to as the 'Steroid Olympics,' will feature 42 athletes competing in swimming, track, and weightlifting, with the unique aspect of permitting performance-enhancing drugs under FDA approval.
This controversial event has garnered attention from high-profile investors, including Donald Trump Jr.'s 1789 Capital, which is leading a Series B funding round for the company behind the games, Enhanced Group. The stock price of Enhanced Group has seen a 35% increase recently, although it has dropped approximately 40% since its SPAC debut on the New York Stock Exchange earlier this month.
The event will take place in a specially designed arena with a capacity of 2,500 spectators, and will include a performance by the rock band The Killers. Notable athletes participating include world champion Fred Kerley and Olympic medalists James Magnussen and Cody Miller.
Beyond the competition, Enhanced Group plans to market performance-enhancing substances and supplements, aiming to become a leader in personalized enhancement products, including hormone replacement therapies and peptides. CEO Maximilian Martin has indicated a strong commitment to investing in the growing peptide market, which has gained popularity for its health and performance benefits