Under Armour

Under Armour

Price: 5.53

Company and Business Model

Under Armour, Inc. is a consumer discretionary company specializing in athletic apparel, footwear, and accessories. Its core products include performance apparel designed for various sports and fitness activities, as well as footwear and accessories. The company operates primarily through wholesale and direct-to-consumer segments, with major revenue sources stemming from sales in North America and international markets. Under Armour aims to innovate in sports performance technology to enhance athletic performance.

Investment Profile

The investment profile of Under Armour may appeal more to value investors due to its current pricing relative to earnings and market position. The company faces challenges in revenue growth and profitability, which may deter growth-focused investors. Given the lack of dividends, it may not attract dividend-seeking investors. Overall, it presents a higher risk profile, suggesting a cautious approach for potential investors.

Official website

Fundamental metrics (experimental)

EPS (TTM) — earnings per share for the last 12 months, $
-1.16 Risk
Revenue QoQ — quarter-over-quarter revenue growth
-12.2%
EPS surprise
-54.0% worse than expected
20d volatility
4.6% stable
FMP / FinFeed data updated: 2026-06-05

Forecast impact

neutral
Target Lowered · Robert W. Baird · valid until 2026-06-12 · updated 2026-06-11
Target -0.5% target fill 100.5%
Reaction D5 -1.11% · D10 -11.74%
Impact Potential 0 · Risk 0 up to 30 days or until target is reached
Reco: Sell Potential: 30 Risk: 72 Updated: 2026-06-11 05:27
How recommendation works
Why AI thinks so:
Weak fundamentals and negative momentum raise significant concerns.

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell
AI recommendation changes
Date Before After Reason
2026-06-03 02:55 Hold Sell scenario_deterioration
2026-05-26 03:36 Sell Hold Weak fundamentals and negative momentum raise significant concerns.
2026-05-14 02:35 Hold Sell scenario_deterioration
Analyst forecasts
Date Analyst Action Target Price Then
2026-05-13 10:51 Robert W. Baird Target Lowered 8 → 5.5 4.9

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