Celsius Holdings is a consumer staples company that specializes in fitness drinks and nutritional products. Its core offerings include energy drinks, protein powders, and wellness supplements, primarily targeting health-conscious consumers. The company generates revenue through direct sales, retail partnerships, and e-commerce channels. Celsius has positioned itself as a market leader in the functional beverage segment, focusing on innovative product formulations and branding strategies to enhance consumer engagement.
The investment profile of Celsius Holdings is more aligned with growth investors, given its focus on expanding market share and product innovation. The company has demonstrated strong revenue growth and positive earnings surprises, indicating potential for future performance. However, the elevated risk factors suggest that investors should be cautious. Overall, it may appeal to those looking for growth opportunities rather than income generation.
| Date | Before | After | Reason |
|---|---|---|---|
| 2026-06-03 02:36 | Hold | Sell | Weak momentum and high risk; uncertain growth outlook. |
| 2026-05-16 02:47 | Sell | Hold | Weak momentum and high risk; fundamentals show promise. |
| 2026-05-08 15:23 | — | Sell | Weak fundamentals and negative momentum raise concerns. |
| Date | Analyst | Action | Target | Price Then |
|---|---|---|---|---|
| 2026-05-26 15:02 | BNP Paribas | Target Lowered | 70 → 57 | 30.132 |
| 2026-05-08 12:45 | Deutsche Bank | Target Raised | 41 → 44 | 33.048 |
| 2026-05-08 10:44 | Morgan Stanley | Target Lowered | 64 → 55 | 34.26 |
