Lavazza has launched its Tablì espresso tablets in the U.S., a product designed to compete with Keurig Dr Pepper's established single-serve coffee systems. The Tablì tablets, made from compressed coffee without additives, are compatible only with Lavazza's proprietary brewing machine.
This product is part of Lavazza's broader strategy to expand its footprint in North America, where it reported a 26.9% revenue increase in 2025, aiming for a €1 billion ($1.15 billion) business in the region. The company has invested heavily in this initiative, developing the Tablì system over five years and acquiring Caffemotive in 2020 to enhance its capabilities.
Lavazza's CEO, Antonio Baravalle, acknowledged the competitive landscape dominated by Keurig, which holds about half of the U.S. market share for coffee pods, and Nespresso, which has gained traction with its aluminum pods. Lavazza's entry comes at a time when sustainability concerns are rising among consumers, particularly regarding the environmental impact of coffee pods.
Keurig has faced scrutiny over the recyclability of its K-cups, while Lavazza positions its tablets as a more eco-friendly alternative. The Tablì system will officially launch in August, with pre-orders available for a bundle priced at $99.99. Baravalle indicated that Lavazza is maintaining a premium positioning and is carefully considering its pricing strategy in response to market dynamics