Stephen Curry announced that his new signature shoe, developed in collaboration with Chinese company Li-Ning, will launch early next year. This decision follows the end of his 13-year partnership with Under Armour, which he described as a mutual conclusion.
Curry emphasized his desire for longevity and global impact in his new partnership, highlighting that Li-Ning's product quality was a decisive factor in his choice. He will wear shoes designed by fellow NBA players Jimmy Butler and Dwyane Wade until his own line is released.
As he enters his 18th NBA season, Curry expressed his commitment to the Golden State Warriors, stating he has no intention of exploring free agency or retirement before his contract ends in 2027. He also mentioned his attempt to recruit LeBron James to the Warriors, acknowledging the significance of James's decision-making in the current NBA landscape.
Additionally, Curry is working on bringing his Underrated Golf Tour to television through discussions with the Golf Channel, aiming to increase access for young golfers