Polymarket is taking significant steps to prepare for a busy fall season by hiring key executives and restructuring its marketing strategy. The company appointed Travis VanderZanden, founder of Bird, as chief growth officer, who will also oversee marketing efforts.
This move comes after a Wall Street Journal investigation raised concerns about misleading marketing practices, prompting an inquiry by the Commodity Futures Trading Commission. In response, Polymarket has revamped its marketing team, updated guidelines for promotional partners, and is collaborating with AlixPartners to ensure compliance with new policies.
Additionally, the company has strengthened its leadership by bringing in experienced professionals from Robinhood, Coinbase, and Nasdaq. These changes are aimed at capitalizing on anticipated increases in trading volume driven by the NFL season and midterm elections, following a decline in activity after the World Cup