NFL Commissioner Roger Goodell Considers Reworking Media Packages for Future TV Deals

09/10/2026, 07:37 AM business announcement

In an interview with CNBC, NFL Commissioner Roger Goodell discussed the potential for reworking the league's game packages as it approaches its next media rights deal. He emphasized the importance of adapting to modern TV consumption trends and the shift towards streaming platforms.

Currently, the NFL has various game packages sold to partners like Fox, CBS, NBC, ESPN, and Amazon, with Netflix also acquiring rights to five games this season. Goodell highlighted the NFL's option to renegotiate its existing contracts after the 2029-30 season, although he did not confirm if the league would exercise this option.

He pointed out that the media landscape is changing rapidly, with significant transformations among current partners, such as Paramount's attempted acquisition of Warner Bros. Discovery and Fox's acquisition of Roku. The NFL is also focusing on expanding its global reach, with plans to play games in countries like Spain, France, and Brazil.

Despite these changes, Goodell reassured that broadcast television will remain a key component of the NFL's strategy to ensure local access to games, stating that all games are currently available on broadcast TV and this will continue in the future

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