Meta has introduced Muse for Small Business, an AI service designed to connect with widely-used software like Asana, Zoom, and Salesforce's Slack, enhancing productivity for small businesses. While pricing details remain unclear, the existing Muse app is available for free with usage limits and on a subscription basis for more extensive use.
This launch follows Meta's recent announcement of a new enterprise platform led by former MongoDB CEO CJ Desai, which will incorporate various AI tools, including the Muse agent. Meta's stock has seen a significant increase, rising 25% in September, partly due to the successful rollout of Muse, which quickly became popular on Apple's App Store.
Analysts, including Evercore's Mark Mahaney, predict that Muse could attract 100 million users within the next year. CEO Mark Zuckerberg emphasizes the importance of AI in diversifying Meta's revenue streams beyond digital advertising, especially after investing heavily in AI talent.
The launch of Muse for Small Business aligns with Meta's existing strong presence among small businesses, which number around 200 million on Facebook, and aims to address their needs for efficiency and productivity