Kraken is set to reintroduce its app with a focus on agentic trading, which utilizes AI agents to autonomously make trading decisions and manage portfolios based on user inputs. This innovative approach allows for real-time market monitoring and trade execution, marking a shift towards AI-native financial products in the crypto sector.
Kamo Asatryan, Kraken's chief data officer, emphasized that this technology aims to empower everyday investors by providing them with tools and insights traditionally reserved for professional traders. The onboarding process will leverage AI to assess users' financial profiles and goals, creating tailored investment strategies.
Asatryan noted that integrating AI into trading could enhance user engagement and retention, especially during bear markets when traditional trading activity typically declines. Kraken's initiative aligns with a broader industry trend, as competitors like Coinbase and Gemini also explore AI-assisted trading solutions.
The company aims to expand its offerings beyond crypto trading, venturing into areas like payments and lending, thereby broadening access to financial services through AI advancements