APR's shares have surged nearly 100% in 2026, reflecting strong growth as the company expands its footprint in the U.S. beauty market. The launch of its Medicube brand's Zero Pore Pad 2.0 in Costco stores this September is a strategic move following successful entries into Ulta Beauty, Target, and Walmart.
APR's market capitalization has reached approximately 17.3 trillion won ($12.5 billion), surpassing established competitors like Amorepacific and LG Household & Health Care. The company's second-quarter results showed a remarkable 134.2% increase in revenue year-over-year, totaling 767.5 billion won, with North American sales contributing significantly to this growth.
APR's overseas sales accounted for 91.8% of total revenue, underscoring the importance of international markets, particularly the U.S., which is projected to generate about 1.3 trillion won in sales this year. The broader K-beauty trend is also evident, with South Korea's cosmetics exports reaching a record $7 billion in the first half of 2026, with the U.S. being the largest market.
APR has raised its full-year revenue forecast to 3 trillion won, indicating confidence in continued growth and potential for further global expansion