Disney's experiences segment, which encompasses its theme parks, cruise lines, and resorts, reported nearly $10 billion in revenue for the fiscal third quarter, marking a 10% increase from the previous year and setting a new quarterly record. This division has now seen record revenue for six consecutive quarters, with operating income rising 20% to over $3 billion.
Disney's CEO, Josh D'Amaro, emphasized the company's superior performance compared to competitors, particularly in light of a 6% drop in international travel to the U.S. due to various factors such as travel bans and geopolitical concerns.
Notably, Disney's domestic park attendance increased by 3%, and guest spending rose by 4%, attributed to successful promotions like the Cool Kids Summer initiative and refreshed attractions. Additionally, the introduction of two new cruise ships significantly boosted revenue from the resorts and vacations segment by 17% to $2.77 billion.
This strong performance indicates Disney's effective marketing strategies and ability to engage families, contrasting sharply with rival Comcast's reported attendance declines in the same market