Ford Motor Company announced that it is increasing production of its F-Series full-size pickup trucks after facing significant output challenges due to fires at an aluminum supplier, Novelis. Rob Kaffl, Ford's head of U.S. sales, indicated that dealers can expect a rise in inventory over the next few months, with production levels now aligning with or exceeding historical averages.
In August, Ford produced 57,504 F-150 units, marking the highest monthly output in two years. However, the company reported a 10.3% decline in U.S. vehicle sales for the same month, continuing a trend of year-over-year decreases. F-Series sales are down 10.9% year-to-date, and current inventory levels are about half of what is considered healthy for the industry.
Ford aims to increase its days' supply of trucks to between 50 and 60 days, compared to the historical norm of 75 to 90 days. The automaker's challenges are compounded by the discontinuation of certain models and a projected 6% decline in overall industry sales. The situation underscores the importance of production recovery for Ford as it seeks to meet demand and improve sales performance