Disney announced that its streaming service Disney+ will broadcast the 2027 Super Bowl, along with two Monday Night Football games leading up to the event. This move is part of Disney's broader strategy to enhance its live sports content, following its earlier announcement that Formula E races will also be available on Disney+.
The Super Bowl will be produced by ESPN, which is a Disney subsidiary, and will also air on ESPN and ABC. This initiative is likely to attract more subscribers to Disney+, as live sports have become a key driver for streaming services, positioning Disney to compete more effectively in the crowded streaming market