Versant, the parent company of CNBC, announced that it will simulcast 11 WNBA games this season, starting with a doubleheader featuring the Las Vegas Aces and Phoenix Mercury. This initiative is part of an 11-year media rights agreement established last September, which ensures that USA Network will air at least 50 games annually.
The simulcast aims to provide fans with the flexibility to choose which game to watch, especially during overlapping matchups. This move is particularly important as it exposes the WNBA to CNBC's affluent audience, capitalizing on the league's growing popularity. Additionally, the simulcast represents CNBC's broader strategy to diversify its revenue streams following its separation from Comcast.
The network has previously aired Olympic and golf events, but this marks a deeper commitment to live sports. Versant is also negotiating new distribution deals independently, which could enhance its programming offerings across various platforms, including its other brands like E! and SyFy.
The inclusion of Indiana Fever guard Sophie Cunningham as an athlete contributor for Versant further emphasizes the network's investment in sports coverage