Ticker: ZBRA
Zebra Technologies
Industrials
Technology
Communication Equipment
Price
381.67
Reco
Buy
Potential
75
Risk
30
Updated
2026-10-27
Forecast impact
Target
-1.0%
target fill 101.0%
Reaction
D5 +2.87% · D10 +1.16%
market trust
Impact
Potential 0 · Risk 0
valid until 2026-11-04
Track in portfolio
Price chart
AI recommendation
Analyst forecast
Calendar event
Positive signal
Negative signal
Neutral / update
Hold / informational
B My buy
S My sell
Description
Company and Business Model
Zebra Technologies Corporation specializes in providing technology solutions that enhance operational efficiency and visibility for businesses. Its core products include barcode scanners, mobile computing devices, RFID solutions, and software applications. The company operates primarily in the enterprise asset intelligence segment, serving industries such as retail, healthcare, and logistics. Major revenue sources stem from hardware sales, software licensing, and services related to its technology offerings.
Investment Profile
The investment profile of Zebra Technologies is more aligned with growth investors, given its focus on innovation and technology advancements. The company shows potential for revenue growth and operational efficiency improvements, appealing to those seeking capital appreciation. The stock may also attract balanced investors due to its established market position.
Category: Industrials
Sector: Technology
Industry: Communication Equipment
Investment style: Growth
Horizon: Medium-term
Company type: Blue Chip
Company type: Market Leader
Fundamental metrics (experimental) Updated: 2026-10-28
- EPS (TTM) — earnings per share for the last 12 months, $
- 10.69
- Revenue QoQ — quarter-over-quarter revenue growth
- 4.1%
- EPS surprise
- 12.8%
- 20d volatility
- 1.4%
AI recommendation changes
| Date | Before | After | Reason |
|---|---|---|---|
| 2026-10-21 | Hold | Buy | Strong momentum and solid earnings growth support investment. |
| 2026-10-17 | Buy | Hold | Weak momentum and high risk offset solid fundamentals. |
| 2026-09-18 | Hold | Buy | Strong growth but mixed short-term momentum signals. |
| 2026-09-16 | Buy | Hold | Mixed performance; high risk with uncertain momentum. |
| 2026-09-13 | Hold | Buy | Strong growth and positive EPS surprise support bullish outlook. |
| 2026-09-11 | Buy | Hold | Weak momentum and high risk; cautious approach advised. |
| 2026-09-07 | Hold | Buy | Strong growth momentum and positive EPS surprise. |
| 2026-08-31 | Buy | Hold | Strong growth but recent momentum shows volatility. |
| 2026-06-23 | Hold | Buy | Strong momentum and positive EPS surprise support growth outlook. |
| 2026-06-11 | Buy | Hold | Weak momentum and high risk overshadow potential upside. |
| 2026-06-03 | Hold | Buy | Strong recent performance, but mixed long-term signals. |
| 2026-05-22 | Buy | Hold | Mixed performance; cautious outlook amid market conditions. |
| 2026-05-14 | Hold | Buy | Strong recent performance and positive EPS surprise. |
| 2026-05-08 | — | Hold | Weak momentum and high risk; hold for now. |
| 2026-05-08 | Hold | Hold | Компания показывает умеренный рост выручки, но недавние колебания цен и негативная динамика на более длительных интервалах вызывают опасения. Рекомендуется удерживать акции до более ясных сигналов о восстановлении. |
| 2026-04-09 | Sell | Hold | Компания показывает положительную динамику на коротком горизонте, однако значительное снижение за последние месяцы указывает на возможные риски. Рекомендуется удерживать акции до получения более ясных сигналов о восстано |
| 2026-03-27 | Hold | Sell | Компания демонстрирует значительное снижение цен за последние месяцы, что указывает на возможные проблемы в бизнесе. Кроме того, отрицательный сюрприз по прибыли и высокая волатильность делают инвестиции в Zebra Technolo |
| 2026-03-11 | Sell | Hold | Компания демонстрирует значительное снижение цены акций за последние месяцы, что указывает на слабый спрос и возможные проблемы с ростом. Учитывая высокий риск и негативные тренды, рекомендуется продавать. |
| 2026-02-24 | Hold | Sell | Компания испытывает значительное давление на акции с падением более 27% за последние 120 дней, что указывает на слабый спрос и возможные проблемы с ростом. Негативные показатели, такие как снижение прибыли и высокая вола |
| 2026-02-10 | Sell | Hold | Компания показывает умеренный рост за последние дни, но имеет негативную динамику за более длительный период. Рекомендуется удерживать акции до получения более ясных сигналов о восстановлении. |
Analyst forecasts
| Date | Analyst | Action | Target | Price Then |
|---|---|---|---|---|
| 2026-10-05 | Truist Financial | Target Raised | 355 → 378 | 374.635 |
| 2026-09-15 | Needham | Target Raised | 410 → 435 | 351.81 |
| 2026-08-05 | Truist Financial | Target Raised | 296 → 355 | 373.87 |
| 2026-08-05 | Morgan Stanley | Target Raised | 323 → 360 | 373.755 |
| 2026-08-05 | KeyBanc | Target Raised | 305 → 430 | 368.83 |
| 2026-08-05 | Barclays | Target Raised | 346 → 410 | 368.83 |
| 2026-07-09 | Wolfe Research | Target Raised | 296 → 317 | 271 |
| 2026-07-02 | Truist Financial | Target Raised | 267 → 296 | 267.85 |
| 2026-06-23 | Barclays | Target Raised | 345 → 346 | 245.69 |
| 2026-05-13 | Barclays | Target Raised | 330 → 345 | 241.79 |
| 2026-05-13 | KeyBanc | Rating Upgraded | — → 305 | 241.79 |
| 2026-05-13 | Robert W. Baird | Rating Upgraded | — → 310 | 241.79 |
| 2026-04-20 | Truist Financial | Target Lowered | 294 → 256 | 236.1363 |
| 2026-02-13 | UBS | Target Raised | 310 → 335 | 268.885 |
| 2026-02-13 | Barclays | Target Lowered | 351 → 330 | 274.15 |
| 2026-02-12 | Morgan Stanley | Target Raised | 309 → 323 | 274.15 |
| 2026-02-06 | Barclays | Target Lowered | 368 → 351 | 241.08 |
| 2026-01-12 | Barclays | Target Raised | 360 → 368 | 259.48 |
| 2025-12-18 | Truist Financial | Target Lowered | 331 → 291 | 254.225 |
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