Ticker: ULTA

Ulta Beauty

Retail Consumer Discretionary Specialty Retail
Price 475.36
Reco Sell Potential 40 Risk 70 Updated 2026-07-25

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Description

Company and Business Model

Ulta Beauty operates as a retailer of beauty products and services, offering a wide range of cosmetics, skincare, haircare, and fragrance products. Its core services include salon services and beauty treatments. The company primarily generates revenue through product sales in its stores and online, as well as from salon services. Ulta Beauty serves a diverse customer base, focusing on both high-end and mass-market beauty products.

Investment Profile

The investment profile of Ulta Beauty is more aligned with growth investors, given its strong revenue growth and market position. The absence of dividends suggests a focus on reinvestment for expansion rather than income generation. The stock may appeal to those seeking capital appreciation over time, with a medium to long-term investment horizon.

Fundamental metrics (experimental) Updated: 2026-07-27
EPS (TTM) — earnings per share for the last 12 months, $
26.78
Revenue QoQ — quarter-over-quarter revenue growth
-18.8%
EPS surprise
12.3%
20d volatility
1.1%
last ex-date
2012-03-16
AI recommendation changes
Date Before After Reason
2026-06-03 Hold Sell Weak momentum and high risk offset potential gains.
2026-05-16 Sell Hold Weak momentum and high risk; cautious approach advised.
2026-05-08 Sell Weak momentum and high risk; hold for now.
Analyst forecasts
Date Analyst Action Target Price Then
2026-06-18 Argus Research Target Lowered 615 → 550 456.6668
2026-06-03 UBS Target Lowered 810 → 735 462.8149
2026-06-03 Evercore ISI Target Lowered 675 → 635 465.755
News Page 1 of 1
Ulta Beauty Target

Analysts Morgan Stanley forecast K-beauty sales in the U.S. to reach $4 billion by 2026, driven by rising consumer demand

The rapid rise of Korean beauty products in the U.S. market, exemplified by Olive Young's successful store openings, indicates a significant shift in consumer preferences towards K-beauty, which could reshape the beauty retail landscape and impact major players in the sector.
Nvidia Ulta Beauty

Analysts Goldman Sachs recommend buying shares of Nvidia (NVDA), BrightSpring Health Services (BSGH), Ulta Beauty (ULTA), and Samsara (SAMR) for growth potential

Goldman Sachs has identified several stocks, including Nvidia and BrightSpring Health Services, as having strong growth potential in the current market, suggesting that investors should consider these opportunities for upside.
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Premarket trading saw significant movements among various companies, particularly in the private equity sector, where firms like Blackstone and KKR experienced declines following news of capped withdrawals from a Partners Group fund. In contrast, companies like Marvell Technology and GameStop reported strong earnings, leading to notable stock increases.