Ticker: SNAP

Snap

Internet Communication Services Internet Content & Information
Price 6.34
Reco Hold Potential 60 Risk 68 Updated 2026-10-27

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Description

Company and Business Model

Snap Inc. operates as a multimedia messaging company, primarily known for its Snapchat application. The platform allows users to send photos and videos that disappear after being viewed. Major business segments include advertising, which constitutes the primary revenue source, and augmented reality products. Snap also offers hardware products like Spectacles. The company focuses on engaging younger audiences through innovative social media features and advertising solutions.

Investment Profile

The investment profile of Snap is more aligned with growth investors, given its focus on expanding user engagement and advertising revenue despite recent challenges. The stock may not appeal to dividend or value investors due to the lack of dividends and negative earnings. The current market conditions suggest a medium to long-term horizon for potential recovery.

Fundamental metrics (experimental) Updated: 2026-10-23
EPS (TTM) — earnings per share for the last 12 months, $
-0.18
Revenue QoQ — quarter-over-quarter revenue growth
4.6%
EPS surprise
17.9%
20d volatility
3.0%
AI recommendation changes
Date Before After Reason
2026-10-03 Sell Hold Weak fundamentals with mixed momentum signals.
2026-09-20 Hold Sell Weak fundamentals and negative momentum raise significant concerns.
2026-08-10 Sell Hold Weak fundamentals with mixed momentum signals.
Analyst forecasts
Date Analyst Action Target Price Then
2026-08-04 Stifel Nicolaus Update — → 7.5 5.79
2026-08-04 D.A. Davidson Target Raised — → 5.25 5.77
2026-08-04 Mizuho Securities Target Raised 5 → 6 5.68
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