Ticker: OLPX

Olaplex

Consumer Consumer Discretionary Specialty Retail
Price 2.07
Reco Sell Potential 30 Risk 70 Updated 2026-07-27

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Description

Company and Business Model

Olaplex Holdings, Inc. specializes in hair care products, primarily known for its bond-building treatments that repair and strengthen hair. The company operates in the consumer discretionary sector, focusing on professional and retail markets. Major revenue sources include sales of its signature hair treatment products, which are distributed through salons and retail channels. The brand has gained recognition for its innovative formulations and has a growing presence in the beauty industry.

Investment Profile

The investment profile of Olaplex suggests it may appeal more to value investors due to its current pricing relative to earnings and potential for recovery. However, the high risk associated with its volatility and recent revenue decline indicates caution is warranted. The stock may not provide immediate dividends, making it less suitable for income-focused investors.

Fundamental metrics (experimental) Updated: 2026-07-26
EPS (TTM) — earnings per share for the last 12 months, $
-0.02
Revenue QoQ — quarter-over-quarter revenue growth
-5.5%
EPS surprise
100.0%
20d volatility
0.2%
AI recommendation changes
Date Before After Reason
2026-06-09 Hold Sell Weak fundamentals and negative momentum raise significant concerns.
2026-05-28 Sell Hold Weak fundamentals with improving momentum signals caution.
2026-05-08 Sell Weak fundamentals and high risk limit upside potential.
Analyst forecasts
Date Analyst Action Target Price Then
2026-04-14 Barclays Target Raised 1.75 → 2 2.02
2026-03-27 Telsey Advisory Target Raised 2 → 2.06 2.02
2026-03-10 Morgan Stanley Update — → 1.4 1.3
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