Ticker: MAR

Marriott International

Consumer Consumer Discretionary Travel Lodging

Price 329.07

Reco Sell Potential 44 Risk 66 Updated 2026-09-10

Official website

Forecast impact

negative

Target +19.1% target fill 83.9%

Reaction D5 +1.04% · D10 +3.35% market trust

Impact Potential -4 · Risk +3 valid until 2026-09-19

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell

Description

Company and Business Model

Marriott International operates in the hospitality sector, primarily focusing on hotel and lodging services. Its core offerings include a diverse portfolio of hotel brands catering to various market segments, from luxury to budget accommodations. Major business segments encompass hotel management, franchising, and property leasing. The company generates revenue primarily through room bookings, food and beverage services, and franchise fees from its extensive network of hotels worldwide.

Investment Profile

The investment profile of Marriott International is more aligned with growth investors, given its potential for revenue expansion and market share increase in the hospitality sector. The company offers a modest dividend yield, appealing to those seeking some income alongside growth. Its performance metrics suggest a balanced approach may also be suitable for investors looking for stability in a recovering travel market.

Category: Consumer Sector: Consumer Discretionary Industry: Travel Lodging Investment style: Growth Horizon: Medium-term Company type: Blue Chip Company type: Market Leader

Fundamental metrics (experimental) Updated: 2026-09-06

EPS (TTM) — earnings per share for the last 12 months, $: 9.60
Revenue QoQ — quarter-over-quarter revenue growth: 6.3%
EPS surprise: 3.6%
20d volatility: 1.0%
Dividend yield: 0.8%
last ex-date: 2026-08-20

AI recommendation changes

Date	Before	After	Reason
2026-09-02	Hold	Sell	Weak momentum and high risk; cautious approach advised.
2026-08-25	Buy	Hold	Solid fundamentals, but mixed momentum signals present uncertainty.
2026-08-18	Hold	Buy	Solid fundamentals, but mixed momentum signals present uncertainty.
2026-08-06	Sell	Hold	Mixed performance; cautious outlook amid market uncertainties.
2026-08-04	Buy	Sell	Weak momentum and high risk overshadow potential upside.
2026-07-30	Hold	Buy	Mixed signals; cautious approach recommended for now.
2026-07-19	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-07-11	Sell	Buy	Mixed performance; cautious outlook amid market uncertainties.
2026-07-09	Hold	Sell	Weak momentum and fundamentals raise significant risk.
2026-06-23	Buy	Hold	Weak fundamentals and negative momentum raise concerns.
2026-06-09	Hold	Buy	Solid growth but recent revenue decline raises concerns.
2026-06-01	Buy	Hold	Solid fundamentals but recent momentum shows volatility.
2026-05-16	Hold	Buy	Mixed momentum; fundamentals show slight weakness.
2026-05-08	—	Hold	Weak momentum and high risk; cautious outlook advised.
2026-05-05	Buy	Hold	Компания Marriott International демонстрирует стабильный рост выручки и положительную динамику на длительном горизонте, однако недавние колебания цен и небольшое снижение прибыли могут указывать на краткосрочные риски.
2026-03-27	Hold	Buy	Компания Marriott International демонстрирует стабильный рост в долгосрочной перспективе, однако недавнее снижение цен и отрицательный сюрприз по доходам могут указывать на краткосрочные риски.
2026-03-07	Buy	Hold	Компания демонстрирует стабильный рост в долгосрочной перспективе, однако недавние колебания цен и отрицательный сюрприз по доходам указывают на возможные краткосрочные риски.
2026-01-23	Hold	Buy	Компания Marriott International демонстрирует сильный рост за последние 120 дней, что указывает на позитивные перспективы. Умеренный риск связан с общей волатильностью сектора потребительских товаров.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-08-20	UBS	Target Lowered	412 → 395	359.95
2026-08-04	Deutsche Bank	Target Lowered	379 → 372	344.7
2026-08-04	Robert W. Baird	Target Lowered	394 → 393	346.83
2026-08-04	Barclays	Target Lowered	379 → 348	346.83
2026-08-03	BMO Capital	Target Lowered	410 → 395	346.83
2026-08-03	Stifel Nicolaus	Target Lowered	365 → 343	345.78
2026-07-20	Barclays	Target Raised	376 → 379	366.24
2026-07-16	Wells Fargo	Target Raised	446 → 449	369.05
2026-06-15	Bernstein	Target Raised	— → 412	402.79
2026-06-15	UBS	Target Raised	336 → 412	402.54
2026-05-15	Bernstein	Target Raised	400 → 402	353.47
2026-05-12	Morgan Stanley	Target Raised	350 → 353	354.77
2026-05-07	Wells Fargo	Target Raised	443 → 446	355.545
2026-05-07	Argus Research	Target Raised	420 → 425	354.67
2026-05-07	Deutsche Bank	Target Raised	365 → 376	354.8698
2026-05-07	Mizuho Securities	Target Raised	343 → 384	359.06
2026-05-07	Robert W. Baird	Target Lowered	388 → 386	359.06
2026-05-07	Barclays	Target Raised	372 → 376	359.06
2026-04-24	Evercore ISI	Target Raised	385 → 400	367.08
2026-04-23	Susquehanna	Target Raised	280 → 385	367.13

News Page 1 of 1

Analysts Ritholtz Wealth Management highlight Marriott International (MAR) as travel demand remains strong despite geopolitical tensions

07/27/2026, 08:56 AM investing review Analysts: analysts, Ritholtz consumer travel Howmet Aerospace Marriott International

Marriott International and Howmet Aerospace are highlighted as strong investment opportunities amid rising oil prices and geopolitical tensions. Both companies are experiencing significant growth, making them attractive options for investors despite market volatility.

Analysts Goldman Sachs recommend diversifying investments with stocks beyond AI, highlighting Formula One Group (FWONK) and Live Nation (LYV)

07/21/2026, 10:37 AM investing recommendation Analysts: analysts, Goldman Sachs consumer finance Live Nation Liberty Formula One Marriott International MSCI

Goldman Sachs is advising investors to explore stocks outside the artificial intelligence sector, which has seen recent volatility, by focusing on consumer spending and highly profitable companies trading at discounts.

World Cup Travel Impact on U.S. Businesses Varies by City, According to Sojern

06/10/2026, 10:37 AM business review consumer travel Marriott International

The 2026 World Cup is anticipated to generate significant economic activity in North America, but the benefits are expected to vary widely by city and sector, with some areas experiencing strong demand while others lag behind. This uneven distribution of travel and spending could impact local businesses and the overall economic contribution of the event.

Rising Travel Interest in Secondary Cities Across Asia-Pacific Amid Geopolitical Tensions

05/29/2026, 02:32 AM growth travel real_estate Marriott International

Travelers are increasingly opting for secondary cities in the Asia-Pacific region due to geopolitical tensions and rising costs, leading to a significant shift in travel patterns that could benefit local economies and investors in these areas.

Prime Minister Narendra Modi’s Appeal to Curb Overseas Travel Boosts India’s Domestic Tourism Industry Amid Economic Challenges

05/27/2026, 05:37 PM growth travel consumer Marriott International

The ongoing conflict in the Middle East is straining India's economy, prompting Prime Minister Modi to encourage domestic travel, which is benefiting the local tourism and hospitality sectors significantly.