Ticker: PLOW

Douglas Dynamics

Industrials Consumer Discretionary Auto - Parts

Price 40.52

Reco Buy Potential 52 Risk 64 Updated 2026-09-10

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Description

Company and Business Model

Douglas Dynamics is a manufacturer and distributor of snow and ice control equipment, as well as equipment for the commercial landscape maintenance industry. Its core products include snow plows, spreaders, and related accessories. The company operates primarily in the consumer discretionary sector, with major business segments focused on snow and ice control, and landscape maintenance. Main revenue sources stem from the sale of equipment and aftermarket parts, supported by a network of dealers and distributors.

Investment Profile

The investment profile of Douglas Dynamics is more aligned with dividend investors due to its consistent dividend yield. The stock has shown volatility, which may appeal to those seeking income rather than aggressive growth. Given the recent revenue decline, it may not be ideal for growth-focused investors. The stock is suitable for those with a medium to long-term horizon, offering moderate liquidity for investors with basic to advanced experience.

Category: Industrials Sector: Consumer Discretionary Industry: Auto - Parts Investment style: Balanced Horizon: Medium-term Company type: Niche Player

Fundamental metrics (experimental) Updated: 2026-09-06

EPS (TTM) — earnings per share for the last 12 months, $: 2.24
Revenue QoQ — quarter-over-quarter revenue growth: 55.8%
EPS surprise: 13.0%
20d volatility: 1.3%
Dividend yield: 3.5%
last ex-date: 2026-09-15

AI recommendation changes

Date	Before	After	Reason
2026-09-06	Sell	Buy	Strong revenue growth, but mixed momentum signals.
2026-08-29	Hold	Sell	Weak momentum and high risk overshadow positive fundamentals.
2026-08-20	Sell	Hold	Strong revenue growth, but negative momentum concerns persist.
2026-08-12	Hold	Sell	Weak momentum and high risk offset solid fundamentals.
2026-08-10	Sell	Hold	Strong revenue growth, but mixed momentum signals.
2026-08-08	Hold	Sell	Weak fundamentals and negative momentum raise concerns.
2026-08-06	Sell	Hold	Strong EPS surprise, but revenue decline raises concerns.
2026-07-28	Hold	Sell	Weak fundamentals and negative momentum raise significant concerns.
2026-07-17	Sell	Hold	Weak revenue growth offsets strong EPS surprise.
2026-07-03	Buy	Sell	Weak fundamentals and negative momentum raise concerns.
2026-06-03	Hold	Buy	Strong past performance, but recent revenue decline raises concerns.
2026-05-14	Buy	Hold	Weak revenue growth offsets strong EPS surprise.
2026-05-12	Hold	Buy	Strong past performance, but recent revenue decline raises concerns.
2026-05-08	—	Hold	Weak fundamentals and negative momentum raise concerns.
2026-05-07	Buy	Hold	Компания показала значительное снижение выручки в квартальном выражении, что вызывает опасения. Однако долгосрочные показатели и дивидендная доходность остаются привлекательными.

Analyst forecasts

Date	Analyst	Action	Target	Price Then
2026-08-04	D.A. Davidson	Target Lowered	— → 57	44.77
2026-05-06	Robert W. Baird	Target Raised	50 → 56	50.74
2026-03-03	Loop Capital Markets	Update	— → 48	45.22
2026-02-25	D.A. Davidson	Update	— → 48	44.865
2026-02-25	Robert W. Baird	Target Raised	35 → 50	45.84
2025-11-06	D.A. Davidson	Update	— → 39	31.825

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