Ticker: CLX

Clorox

Consumer Consumer Staples Household & Personal Products
Price 95.55
Reco Sell Potential 35 Risk 74 Updated 2026-07-25

Forecast impact

negative
Target +2.6% target fill 97.5%
Reaction D5 pending · D10 pending market trust
Impact Potential -4 · Risk +3 valid until 2026-08-22

Track in portfolio

Price chart

AI recommendation Analyst forecast Calendar event Positive signal Negative signal Neutral / update Hold / informational B My buy S My sell
Description

Company and Business Model

Clorox Company is a leading manufacturer of consumer and professional products, primarily focused on cleaning, disinfecting, and personal care. Its core products include bleach, disinfecting wipes, and various household cleaning supplies. The company operates in segments such as Cleaning, Household, and Lifestyle, with major revenue sources stemming from its well-known brands like Clorox, Pine-Sol, and Glad. Clorox emphasizes sustainability and innovation in its product offerings.

Investment Profile

Clorox presents a neutral investment profile, appealing primarily to dividend investors due to its consistent dividend yield. The stock's performance reflects moderate growth potential, but it also carries higher risk factors. Investors seeking stability and income may find it suitable, while those focused on aggressive growth might consider other options.

Fundamental metrics (experimental) Updated: 2026-07-27
EPS (TTM) — earnings per share for the last 12 months, $
6.18
Revenue QoQ — quarter-over-quarter revenue growth
-0.2%
EPS surprise
-2.8%
20d volatility
1.6%
Dividend yield
5.5%
last ex-date
2026-04-22
AI recommendation changes
Date Before After Reason
2026-07-25 Hold Sell Weak fundamentals and negative momentum raise concerns.
2026-07-17 Sell Hold Weak fundamentals and negative momentum raise concerns.
2026-06-23 Hold Sell Weak fundamentals and negative momentum raise significant risk.
Analyst forecasts
Date Analyst Action Target Price Then
2026-07-23 Evercore ISI Target Lowered 110 → 98 93.615
2026-07-22 Deutsche Bank Target Raised 91 → 94 96.25
2026-05-01 Morgan Stanley Target Lowered 110 → 97 88.251
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