Stellantis has set an ambitious goal to increase its North American sales from 1.4 million vehicles last year to 1.9 million by 2030, which represents a 35% growth target. This plan includes significant sales increases for its Chrysler and Ram Trucks brands, projected at 60%, while Dodge and Jeep are expected to grow by 10% and 15%, respectively.
The company is launching a five-year turnaround plan worth 60 billion euros (approximately US$69.7 billion) under CEO Antonio Filosa, who emphasized that the company aims to enhance both growth and profitability. Stellantis plans to expand its model offerings by 50%, particularly focusing on affordable vehicles priced under $40,000 and high-performance SRT models.
The introduction of three new crossovers for Chrysler, a midsize pickup and large SUV for Ram, and refreshed Jeep models are part of this strategy. Notably, the SRT vehicles, which are designed to attract a younger, affluent customer base, are expected to generate profits three times higher than regular models.
This strategic shift comes as Stellantis seeks to navigate a flat industry volume of 20 million vehicles while enhancing its market presence through new product introductions