Vinted CEO Adam Jay Highlights Fundamental Shift in Consumer Behavior as Company Achieves $9 Billion Valuation

06/09/2026, 01:33 PM business growth retail

Vinted's marketplace has seen a nearly 50% increase in the value of items sold last year, attributed to consumers seeking value amid rising living costs. CEO Adam Jay emphasized that this shift towards secondhand consumption is likely permanent, with Vinted's growth persisting even during economic challenges.

The company recently completed a secondary shares transaction worth 880 million euros, enhancing its valuation and attracting institutional investors like BlackRock and Schroders Capital. Although Vinted has hinted at a potential IPO, it remains cash-positive and under no immediate pressure to go public.

The company is also expanding its offerings beyond fashion and into the U.S. market, where it sees significant growth potential despite challenges such as high shipping costs. Vinted's gross merchandise value surged 47% to 10.8 billion euros, although net profit declined by 19% due to investments in logistics and infrastructure.

As Vinted continues to adapt and grow, it positions itself as a strong player in the evolving resale economy, which is growing at twice the rate of the overall market

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