Robinhood is expanding its offerings by directing some event contracts to Rothera, a prediction market developed in partnership with Susquehanna International Group. This strategic move comes as the company aims to capitalize on the upcoming 2026 World Cup, which is expected to drive engagement in prediction markets.
Deutsche Bank analyst Brian Bedell noted that the stock is currently down over 40% from its 52-week high, but he reiterated a buy rating and increased the price target to $98, suggesting an 11% upside from the previous close.
The new platform will feature lower fees, capped at one cent per contract, which could attract more traders compared to competitors like Kalshi, which charges up to two cents. While Rothera will host some contracts, Robinhood will continue to offer contracts from other platforms, maintaining a diverse range of options for users.
Bedell's analysis reflects a positive outlook on user participation and volume forecasts due to the competitive pricing structure of Rothera