Topic: consumer

Functional Beverage Market Thrives as Brands Introduce Innovative Offerings to Meet Health-Conscious Consumer Demand

06/27/2026, 10:31 PM business growth consumer
The functional drinks market, valued at $160 billion, is rapidly expanding as beverage brands innovate to meet the health-conscious demands of younger consumers, particularly millennials and Gen Z. This trend is significant for investors as companies like Starbucks and Coca-Cola capitalize on the growing preference for beverages that offer health benefits alongside enjoyment.